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Author Signings – Book Expo 2012
If I remember correctly, it was Seth Godin who said that your book is nothing more than a souvenir of your relationship with your readers. Sounds right to me. Especially when you see the energy created...
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Author-envy: We All Have It
Erik Larson I’m a huge fan of Erik Larson. Devil in White City kept me spellbound–in part because I grew up near Chicago and my great-grandfather lived less than six blocks from the serial killer in...
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Helen Gurley Brown, editor of Cosmopolitan, dies at 90
Folks who came through Stanford Publishing Course will remember Helen Gurley Brown, the editor of Cosmopolitan, who gave such memorable talks about her rise to the top of the New York publishing...
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The “Truthiest” Font Is…
If you don’t think fonts matter, take a look at the article in Friday’s New York Times. Errol Morris describes the informal experiment of a university student who found that he could raise his grade...
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Best Fonts for your Self-Published Book
One of the biggest mistakes I see in self-published print books (like those created on CreateSpace) is in the choice of typefaces. They’re either too common or too weird. Since most wordsmiths are...
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Self-Publishing Workshop at Stanford University
The Entrepreneurial Writer: How To Self-Publish a Book Using Today’s New Media Tools Saturday, January 2610am – 4pm Once again I’ll be teaching a workshop on self-publishing through Stanford...
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25 Sites Where You Can Promote Your eBook (Mostly) Free
One of the best blogposts of the past year came from GalleyCat. The folks there mined the Kindle discussion boards to compile a list of sites that post ebooks (and some print-on-demand books) free....
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How To Get Over 50 Starred Reviews on Amazon First Day Out
Last week during my Stanford workshop on self-publishing, guest speaker Guy Kawasaki was asked whether he had purchased any ads for his new book on self-publishing APE: Author, Publisher,...
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An Author’s Guide to Amazon: 7 Tools To Help Increase Book and Author...
Below is a terrific summary of practical things you can do to make your book more visible on Amazon. It comes from the enewsletter of Smith Publicity, Inc. Kudos to Book Publicist Jennifer Tucker who...
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If You Want Readers, You Have To Work At Selling
Sometimes it’s best to hear the truth from writers in the trenches. Here’s a guest post from Marcia Kemp Sterling, who’s just self-published her first novel. She came to one of my Stanford classes...
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Book Expo 2013 Author Sightings
Author sightings from BookExpo 2013 in New York:(all photos by Rod Searcey) Doris Kearns Goodwin, talking about her new book The Bully Pulpit: Theodore Roosevelt, William Howard Taft, and the Golden...
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New Options for Writers Who Self-Publish: Recap from BookExpo 2013
Book Expo, the granddaddy of book conferences, is traditionally the place where publishers meet with booksellers. But lately, there’s been a lot for up-and-coming self-publishers—not the least of which...
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How To Approach a Bookstore: Tips for Authors
Author Wendy Taylor speaks at Books, Inc., Palo Alto. Photo by Rod Searcey I’m often asked by authors how to get their books into local bookstores. I recently sat down with Tanya Landsberger, manager...
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Best Fonts for Book Covers
Pentecost, by Joanna Penn uses League Gothic font I’m working with an author on a book cover for a nonfiction book with strong commercial potential. Since the cover is among the top 3 reasons why...
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I’ll be teaching a one-day workshop on self-publishing at Stanford in early...
The Entrepreneurial Writer: How To Self-Publish a Book Using Today’s New Media Tools Saturday, Feb 1 or Saturday Feb 8, 201410am – 4pm Registration starts Monday, Dec 2, 2013 Once again I’ll be...
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How much does it cost to self-publish a book?
Plenty of people will tell you that self-publishing a book is free. And it is free if all you’re talking about is the cost of uploading your files to CreateSpace or Kindle or Bookbaby. But publishing a...
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CreateSpace vs. Ingram Spark: How They Stack Up
Ever since Ingram Spark launched late last summer, we’ve been keenly interested in it for many reasons, among them: 1) Spark offers the first print-on-demand service for hardcover books with jackets;...
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Book Expo 2014 photo album
A selfie taken with Martin Short, one of the celebrity authors featured at BEA 2014. Book Expo America (BEA) is one of the largest and most prestigious book conferences in the world. Over a thousand...
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Goodreads offers authors a new way to connect with readers
One of the most intriguing announcements at Book Expo 2014 was about Goodreads’ new “Ask the Author” feature. If you’re signed up as an author on Goodreads, you can now host your own Q&A sessions,...
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Hachette vs. Amazon: Do Writers Benefit?
Jeff Bezos spoke at the Stanford Publishing Course for several years running in the ‘90s. At the time, the only thing Amazon was selling was books, and we loved books. But he tipped his hand one day as...
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